Delivering quality products to clients and customers (and getting paid for it) is the essence of every business. Everything else, all the business processes, tasks, and micro-tasks serve to achieve that goal, the goal of making clients and customers happy and satisfied.
This statement applies in particular to small business, whose initial performances often determine all future outcomes. Often buried in paperwork, and swallowed by poor communication and jammed workflow, businesses seek solutions to make their lives (and products) more appealing. One of the solutions is the successful utilization of BPM software.
Staying flexible in an ever-changing market is imperative; it always has been. Responding to sudden changes, accommodating the needs of picky clients, sacrificing personal time for the benefit of the company; those are just several routines in a life of an average small business owner.