It is not easy to know the actual percentage of companies that use CRM because of factors like the size of the business and geographical location. However, large enterprises with a turnover of more than five hundred million dollars already use CRM. It is likely that such large organizations may always look to upgrade their CRM capabilities as they will continue to grow and diversify in new ventures and segments or establish new divisions.
The average market penetration of CRM in the segment of small to medium-sized businesses (SMBs) is around 40% across the world. CRM adoption rates are higher in Europe, the United States, Canada, and Australia. In the continents of Asia and Africa, the adoption of CRM by businesses is significantly low.